How Siva Cotipalli works with clients
Siva Cotipalli spends the first week listening—to founders, sales calls, and the “why now” behind deals that closed or slipped. From there, work is hands-on: writing briefs, tightening offers, scripting video, and sitting in analytics to make sure every click has a home. You’ll see real drafts and Looms, not just decks.
Most projects run in short, focused sprints: publish something meaningful each week, measure it, then adjust. Long-form pieces turn into emails, LinkedIn posts, and short videos. HubSpot/GA4 are kept clean so leaders can check the numbers without second-guessing them.
Snapshot
- • Focus: video stories, lifecycle follow-up, simple CRO fixes
- • Tooling: HubSpot, GA4, Looker Studio, EmailJS
- • Deliverables: briefs, scripts, LPs, dashboards, QA checklists
- • Cadence: weekly publishes with clear acceptance criteria
Recent work: fractional CMO models, fixing analytics after redesigns, and video-led campaigns for fintech and SaaS launches.