What is a Fractional CMO?

A Fractional CMO is a part-time Chief Marketing Officer who provides strategic marketing leadership and execution without the cost of a full-time hire. Perfect for B2B SaaS, fintech, and tech companies needing experienced marketing leadership.

How does ProGrowth generate AI video content?

We use cutting-edge AI video generation tools like Veo3, Sora, and text-to-video platforms to create professional marketing videos in days instead of weeks. Our team guides the creative direction while AI handles production.

What industries does ProGrowth work with?

We specialize in B2B SaaS, fintech, financial advisory, IT services, credit unions, insurance, and deeptech companies. Our strategies are tailored to complex B2B sales cycles.

How long does it take to see results?

Most clients see initial results (increased leads, improved engagement) within 90 days. Significant pipeline growth and revenue impact typically happens within 6 months of implementing our full strategy.

L&D Videos

Digital Marketing Fundamentals - Complete L&D Course

Master digital marketing basics with this L&D module on SEO, content, and paid campaigns for B2B teams.

6m 15s

September 15, 2024

digital marketing fundamentals

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Project Snapshot

Runtime

6m 15s

Focus Keywords

digital marketing fundamentals marketing training professional development

Story Overview

How this narrative lands

Digital marketing fundamentals module that explains essential channels and strategies for B2B teams.

Digital marketing fundamentals module that explains essential channels and strategies for B2B teams.

Creative Ingredients

digital marketing fundamentals L&D training marketing education

Transcript Highlights

1 sections

Digital marketing fundamentals training provides essential knowledge for professionals entering marketing roles, covering core concepts, channels, and strategies that drive 70% of modern business growth according to McKinsey research. This comprehensive L&D module begins with digital marketing ecosystem overview - understanding how search engines, social media platforms, email marketing, content marketing, and paid advertising work together creating integrated customer experiences. Students learn the marketing funnel concept: awareness stage where potential customers first discover your brand, consideration stage where they evaluate solutions, decision stage where purchase occurs, and retention stage focusing on customer loyalty. Digital marketing fundamentals cover SEO (search engine optimization) principles including keyword research identifying terms your target audience searches, on-page optimization ensuring website content matches search intent, technical SEO addressing site speed and mobile responsiveness, and link building establishing website authority. The training explains paid advertising fundamentals across Google Ads for search and display campaigns, Facebook and Instagram ads for social media reach, LinkedIn advertising for B2B targeting, and remarketing strategies following users across platforms. Content marketing fundamentals teach creating valuable content that attracts and engages audiences - blog posts establishing thought leadership, videos demonstrating product benefits, infographics simplifying complex information, and case studies proving ROI. Email marketing training covers list building strategies, segmentation for targeted messaging, automation workflows for lead nurturing, and metrics like open rates, click-through rates, and conversion tracking. Social media marketing fundamentals address platform selection based on audience demographics, content strategy balancing promotional and educational posts, community engagement building authentic relationships, and paid social advertising amplifying organic reach. The module introduces marketing analytics - setting up Google Analytics, interpreting traffic sources, understanding user behavior flows, and measuring conversions tied to business goals. Students learn digital marketing ROI calculation comparing investment in campaigns against revenue generated, with industry benchmarks showing well-executed digital marketing delivers 4-6x return. Training emphasizes mobile-first approach - 60% of digital interactions occur on mobile devices requiring responsive design, fast loading speeds, and mobile-optimized content. The course concludes with digital marketing trends including AI-powered personalization, voice search optimization, video content dominance, and privacy-first marketing adapting to cookie deprecation. Practical exercises include creating Google Ads campaigns, writing SEO-optimized blog posts, designing email nurture sequences, and building social media content calendars.

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Digital Marketing Fundamentals - Complete L&D Course

Project Snapshot